Every 7.7 seconds someone turns 50, and over the next 15 years, the 50+ audience will grow by more than 50%, while the 18 to 40 year-old population will grow a mere 3%.

CoolGrandma.com has embraced the mature and aging population by treating them as the energetic, active, and intelligent people that they are. This is a booming population that wants to live life to its fullest. Through engaging and informative content, community and forums, CoolGrandma.com provides tools and resources to help baby boomers take charge of the things that mean the most to them at this stage of life:
  • Exercising the mind through interesting and challenging topics
  • Meeting new people & having fun!
  • Taking care of health and well-being
  • Keeping love and relationships burning bright
  • Making work challenging and meaningful
  • Feeling beautiful and radiant, inside and out
  • Choosing nutritious and delicious foods to support vitality

The aging user is the fastest-growing market on the Internet today. Between 2004 and 2007 alone, the online population of those over 50 is projected to increase from 26.5 to 53.4 million; that's a 100% increase. Increasingly, advertisers are recognizing this growing demographic shift and turning to CoolGrandma.com, the leading Web site in this category. Users come to CoolGrandma.com to surf the web, find resources, meet friends, to get information and to become engaged and inspired - providing an ideal and trusted context within which brands can initiate and maintain a dialogue with CoolGrandma.com users and build lasting relationships.

  • Unique Monthly Visitors: 200,000
  • Monthly Page Views: 800,000
  • Marketing List: 100,000 subscribers

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